Chris Anderson, editor-in-chief of Wired and recent author of the book “Free”, proposes that the most effective price is no price at all. Public libraries have always embraced this model. So what’s new?
Libraries are now expanding their horizons to cyberspace in its electronic variant. It is now possible for borrowers to check out an e-book, which will be made available for two to three weeks after which it expires, all taking place on the internet. Only a limited number of copies are made available therefore customers will have to wait in line for titles to become available. There are even some electronic readers, such as the Sony Reader, which are compatible with this format (Amazon’s Kindle, is not). This begs the question: “Why purchase when it can be acquired for free?”
The free model has frightened the publishing industry. There has to be a way to monetize “Free”
Filed under: Kindle
